DEMAND GENERATION & CONTENT MARKETING LEADER
Turning Complex Offerings into Measurable Demand
B2B demand generation, integrated campaigns, and content strategy for technical, industrial, SaaS, and complex markets.
Selected Impact
278% lead volume growth for B2B technology company
267% opportunity growth for global B2B advanced materials & manufacturing
87% lower cost-per-conversion in Google Ads for B2B SaaS
128% sales revenue growth for consumer-facing organization
Selected Work
Selected examples of how I use content to support demand generation, strengthen sales conversations, and clarify complex B2B offerings.
Scaling a Biotech Company for Growth & Investment Readiness
Growth-Stage Biotech | AdaptaLogix | Case Study
Case study developed to clarify business value, support stakeholder confidence, and position a complex ERP implementation as a growth enabler.
Reducing Manufacturing Downtime by 98% Through Material Innovation
Hyperion Materials & Technologies | Technical Article
Technical article built to translate materials innovation into clear customer value, supporting product positioning and manufacturing decision-making.
Improving Manufacturing Efficiency Through Process Optimization
Hyperion Materials & Technologies | Technical Guide
Repurposed technical articles into long-form technical guide created to build authority, support customer education, and improve understanding of a complex manufacturing process in a precision B2B market.
Campaign Work Shipped Across Markets
Read work launched in markets across B2B, SaaS, and consumer-facing programs
Technical Articles
Landing
Pages
Email & Lifecycle
SEO & Web Content
Paid & Social Campaigns
Event & Community Campaigns
Sales Enablement
Reporting & Optimization
How I Work
Translate complex subject matter into clear, actionable content that teams and audiences can use.
Partner with product, sales and subject matter experts (SMEs) to turn technical depth into stories that resonate with decision makers and drive action.
Build campaign systems across content, email, paid, web, sales, and customer engagement channels.
Integrated programs that engage buyers and customers at every stage.
Use data, CRM visibility, and optimization to improve demand, conversion and revenue outcomes.
Measure what matters and continuously improve performance across channels.